Data Warehouse Marketing Online Analytical Processing Snapshot 
Jet Global
APRIL 20, 2020
CRM software has gone through a similar transformation, starting with sales force automation, and more recently evolving into a new breed of products that support digital marketing campaigns through email, social media, and online advertising. Such BI methodologies are built on a snapshot of what happened in the past.
CIO Business Intelligence
JANUARY 20, 2023
Trusted and governed data: Modern BI platforms can combine internal databases with external data sources into a single data warehouse, allowing departments across an organization to access the same data at one time. BI aims to deliver straightforward snapshots of the current state of affairs to business managers.
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