Deep Learning, Marketing, Predictive Modeling and Prescriptive Analytics

What is data analytics? Analyzing and managing data for decisions

CIO Business Intelligence

JUNE 7, 2022

More specifically: Descriptive analytics uses historical and current data from multiple sources to describe the present state, or a specified historical state, by identifying trends and patterns. Predictive analytics is often considered a type of “advanced analytics,” and frequently depends on machine learning and/or deep learning.

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Data science vs. machine learning: What’s the difference?

IBM Big Data Hub

JULY 6, 2023

A major online media company uses data science to develop personalized content, enhance marketing through targeted ads and continuously update music streams, among other automation decisions. The evolution of machine learning The start of machine learning, and the name itself, came about in the 1950s.

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Data Leaders Brief

What is data analytics? Analyzing and managing data for decisions

Data science vs. machine learning: What’s the difference?

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