Descriptive Analytics Diagnostic Analytics Predictive Analytics Risk 
CIO Business Intelligence
JUNE 7, 2022
What are the four types of data analytics? More specifically: Descriptive analytics uses historical and current data from multiple sources to describe the present state, or a specified historical state, by identifying trends and patterns. In business analytics, this is the purview of business intelligence (BI).
Rocket-Powered Data Science
OCTOBER 6, 2023
There are other dimensions of analytics that tend to focus on hindsight for business reporting and causal analysis – these are descriptive and diagnostic analytics, respectively, which are primarily reactive applications, mostly explanatory and investigatory, not necessarily actionable. Pay attention!
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FineReport
MARCH 24, 2024
Data analysts leverage four key types of analytics in their work: Prescriptive analytics: Advising on optimal actions in specific scenarios. Diagnostic analytics: Uncovering the reasons behind specific occurrences through pattern analysis. Descriptive analytics: Assessing historical trends, such as sales and revenue.
BizAcuity
MARCH 31, 2022
85% of AI (marketing) projects fail due to risk, confusion, and lack of upskilling among marketing teams.(Source: Not just banking and financial services, but many organizations use big data and AI to forecast revenue, exchange rates, cryptocurrencies and certain macroeconomic variables for hedging purposes and risk management.
Jet Global
MAY 1, 2023
Positioning Embedded Analytics for Each Executive Here are some tips on understanding executives’ priorities and getting them on board with the project. Show how embedded analytics will enhance sales and marketing through better demos and shorter sales cycles. It will help to eliminate some of the development risks.
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