Descriptive Analytics Digital Transformation Prescriptive Analytics Risk 
CIO Business Intelligence
JUNE 7, 2022
More specifically: Descriptive analytics uses historical and current data from multiple sources to describe the present state, or a specified historical state, by identifying trends and patterns. In business analytics, this is the purview of business intelligence (BI). It is frequently used for risk analysis.
BizAcuity
MARCH 31, 2022
85% of AI (marketing) projects fail due to risk, confusion, and lack of upskilling among marketing teams.(Source: Not just banking and financial services, but many organizations use big data and AI to forecast revenue, exchange rates, cryptocurrencies and certain macroeconomic variables for hedging purposes and risk management.
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