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What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

Descriptive analytics uses historical and current data to describe the organization’s present state by identifying trends and patterns. Predictive analytics: What is likely to happen in the future? Prescriptive analytics: What do we need to do? Examples of business analytics. This is the purview of BI.

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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

Having the right data strategy and data architecture is especially important for an organization that plans to use automation and AI for its data analytics. The types of data analytics Predictive analytics: Predictive analytics helps to identify trends, correlations and causation within one or more datasets.

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Three Types of Actionable Business Analytics Not Called Predictive or Prescriptive

Rocket-Powered Data Science

There are other dimensions of analytics that tend to focus on hindsight for business reporting and causal analysis – these are descriptive and diagnostic analytics, respectively, which are primarily reactive applications, mostly explanatory and investigatory, not necessarily actionable. This is predictive power discovery.

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What Is Embedded Analytics?

Jet Global

Leading research and consultancy company, Gartner describes the path that businesses take as they move to higher levels: Descriptive Analytics: Describe what happened (e.g., Diagnostic Analytics: No longer just describing. Predictive Analytics: If x, then y (e.g., Now explaining why things happened (e.g.,