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Three Types of Actionable Business Analytics Not Called Predictive or Prescriptive

Rocket-Powered Data Science

Decades (at least) of business analytics writings have focused on the power, perspicacity, value, and validity in deploying predictive and prescriptive analytics for business forecasting and optimization, respectively. How do predictive and prescriptive analytics fit into this statistical framework?

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What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

Predictive analytics is the use of techniques such as statistical modeling, forecasting, and machine learning to make predictions about future outcomes. Prescriptive analytics: What do we need to do? Simplilearn adds a fourth technique : Diagnostic analytics: Why is it happening?

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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

Prescriptive analytics: Prescriptive analytics predicts likely outcomes and makes decision recommendations. An electrical engineer can use prescriptive analytics to digitally design and test out various electrical systems to see expected energy output and predict the eventual lifespan of the system’s components.

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What Is Embedded Analytics?

Jet Global

Leading research and consultancy company, Gartner describes the path that businesses take as they move to higher levels: Descriptive Analytics: Describe what happened (e.g., Diagnostic Analytics: No longer just describing. Predictive Analytics: If x, then y (e.g., sales went up, and here’s a chart depicting that trend).