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Three Types of Actionable Business Analytics Not Called Predictive or Prescriptive

Rocket-Powered Data Science

Decades (at least) of business analytics writings have focused on the power, perspicacity, value, and validity in deploying predictive and prescriptive analytics for business forecasting and optimization, respectively. These are primarily forward-looking actionable (proactive) applications.

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What Is Embedded Analytics?

Jet Global

In a recent study by Mordor Intelligence , financial services, IT/telecom, and healthcare were tagged as leading industries in the use of embedded analytics. Healthcare is forecasted for significant growth in the near future. Salesforce monitors the activity of a prospect through the sales funnel, from opportunity to lead to customer.