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Three Types of Actionable Business Analytics Not Called Predictive or Prescriptive

Rocket-Powered Data Science

Decades (at least) of business analytics writings have focused on the power, perspicacity, value, and validity in deploying predictive and prescriptive analytics for business forecasting and optimization, respectively. Another way of saying this is: given some desired optimal outcome Y, what conditions X should we put in place.

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Incorporating Artificial Intelligence for Businesses : The Modern Approach to Data Analytics

BizAcuity

By 2025, AI will be the top category driving infrastructure decisions, due to the maturation of the AI market, resulting in a tenfold growth in compute requirements. 85% of AI (marketing) projects fail due to risk, confusion, and lack of upskilling among marketing teams.(Source: AI in Marketing. Source: Gartner Research).