How Skullcandy Uses Predictive and Sentiment Analysis to Understand Customers
Sisense
SEPTEMBER 9, 2019
Mark Hopkins is the Chief Information Officer at Park City, Utah based Skullcandy, leading the global IT, Digital, and Customer Service teams. We fed Kraken (BigSquid’s predictive analytics engine) information about historical warranty costs, claims, forecasts, historical product attributes, and attributes of the new products on the roadmap.
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