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A Guide to Data Analytics in the Travel Industry

Alation

As an industry with tight margins, travel and tourism companies can use analytics to detect trends that help them reduce costs, decide future product and service offerings, and develop successful business strategies. How is data analytics used in the travel industry?

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The Gartner 2021 Leadership Vision for Data & Analytics Leaders Webinar Q&A

Andrew White

On end user clients calls, are you hearing a greater focus on use cases and greater need for prescriptive analytics, ex marketing analytics, sales analytics, healthcare, etc. Yes, prescriptive and predictive analytics remain very popular with clients. See Where to Organize the Work of Data and Analytics.