Consumer Packaged Goods (CPG) in the COVID-19 Era
bridgei2i
JUNE 11, 2020
If nothing else, this anecdote offers valuable insight into the impact that uncertainty of any kind has on consumer behaviour; it triggers volatility. The immediate factor guiding consumer demand behaviour in CPG is Fear— fear of uncertainty, fear of losing incomes, fear of falling sick, fear of running out of essentials etc.
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