Remove Digital Transformation Remove Marketing Analytics Remove Predictive Analytics Remove Risk
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Introduction To The Basic Business Intelligence Concepts

datapine

The fact is, without business intelligence, you risk the very real possibility of drowning in data. All of this will help in designing specific marketing campaigns according to the target, or if they need to compare two points of sales when implementing A/B testing campaigns, in order to acquire new customers more efficiently.

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The Gartner 2021 Leadership Vision for Data & Analytics Leaders Webinar Q&A

Andrew White

Some data is more a risk than valuable. What are you seeing as the differences between a Chief Analytics Officer and the Chief Data Officer? Risk Management (most likely within context of governance). Note: Delivery of data, analytics solutions and the sustainment of technology, data and services is a question.