Top Data Leaders Brief Scorecard Key Performance Indicator Content for Week of Oct 03

Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

OCTOBER 7, 2015

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. We describe experiment designs which have proven effective for us and discuss the subtleties of trying to generalize the results via modeling. A/B testing is used widely in information technology companies to guide product development and improvements.

Modeling

Modeling Experimentation Knowledge Discovery Testing

Shell Basics every Data Scientist Should know -Part I

MLWhiz

OCTOBER 8, 2015

Shell Commands are powerful. And life would be like hell without shell is how I like to say it(And that is probably the reason that I dislike windows). Consider a case when you have a 6 GB pipe-delimited file sitting on your laptop and you want to find out the count of distinct values in one particular column. You can probably do this in more than one way.

Data Leaders Brief

Sat.Oct 03, 2015 - Fri.Oct 09, 2015

Experiment design and modeling for long-term studies in ads

Shell Basics every Data Scientist Should know -Part I

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