Remove Experimentation Remove Interactive Remove Knowledge Discovery Remove Presentation
article thumbnail

Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

accounting for effects "orthogonal" to the randomization used in experimentation. For example in ads, experiments using cookies (users) as experimental units are not suited to capture the impact of a treatment on advertisers or publishers nor their reaction to it. To see this, imagine you want to study long-term effects in an A/B test.

article thumbnail

Variance and significance in large-scale online services

The Unofficial Google Data Science Blog

Unlike experimentation in some other areas, LSOS experiments present a surprising challenge to statisticians — even though we operate in the realm of “big data”, the statistical uncertainty in our experiments can be substantial. We must therefore maintain statistical rigor in quantifying experimental uncertainty.

article thumbnail

Performing Non-Compartmental Analysis with Julia and Pumas AI

Domino Data Lab

Domino Lab supports both interactive and batch experimentation with all popular IDEs and notebooks (Jupyter, RStudio, SAS, Zeppelin, etc.). We can also check for missing values, although it appears that none are present. The analyses shown below are accessible in the NCA project on Domino’s trial site. x)), pain_df).

Metrics 59