The Unofficial Google Data Science Blog

OCTOBER 7, 2015

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. We describe experiment designs which have proven effective for us and discuss the subtleties of trying to generalize the results via modeling.

Modeling 61

Modeling Experimentation Knowledge Discovery Testing 61

Domino Data Lab

DECEMBER 4, 2020

Having calculated AUC/AUMC, we can further derive a number of useful metrics like: Total clearance of the drug from plasma. NCA doesn’t require the assumption of a specific compartmental model for either drug or metabolite; it is instead assumption-free and therefore easily automated [1]. Mean residence time. and many others.

Metrics 59

Metrics Data Science Knowledge Discovery Measurement 59

The Unofficial Google Data Science Blog

JANUARY 14, 2016

Unlike experimentation in some other areas, LSOS experiments present a surprising challenge to statisticians — even though we operate in the realm of “big data”, the statistical uncertainty in our experiments can be substantial. We must therefore maintain statistical rigor in quantifying experimental uncertainty.

Experimentation 41

Experimentation Statistics Metrics Measurement 41

The Unofficial Google Data Science Blog

FEBRUARY 29, 2016

Despite a very large number of experimental units, the experiments conducted by LSOS cannot presume statistical significance of all effects they deem practically significant. The result is that experimenters can’t afford to be sloppy about quantifying uncertainty. In statistics, such segments are often called “blocks” or “strata”.

Experimentation 40

Experimentation Metrics Statistics Measurement 40