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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. We describe experiment designs which have proven effective for us and discuss the subtleties of trying to generalize the results via modeling.

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Performing Non-Compartmental Analysis with Julia and Pumas AI

Domino Data Lab

NCA doesn’t require the assumption of a specific compartmental model for either drug or metabolite; it is instead assumption-free and therefore easily automated [1]. PharmaceUtical Modeling And Simulation (or PUMAS) is a suite of tools to perform quantitative analytics for pharmaceutical drug development [2]. Mean residence time.

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Variance and significance in large-scale online services

The Unofficial Google Data Science Blog

Unlike experimentation in some other areas, LSOS experiments present a surprising challenge to statisticians — even though we operate in the realm of “big data”, the statistical uncertainty in our experiments can be substantial. We must therefore maintain statistical rigor in quantifying experimental uncertainty.

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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

Another reason to use ramp-up is to test if a website's infrastructure can handle deploying a new arm to all of its users. The website wants to make sure they have the infrastructure to handle the feature while testing if engagement increases enough to justify the infrastructure. We offer two examples where this may be the case.