The Unofficial Google Data Science Blog

OCTOBER 7, 2015

A/B testing is used widely in information technology companies to guide product development and improvements. For questions as disparate as website design and UI, prediction algorithms, or user flows within apps, live traffic tests help developers understand what works well for users and the business, and what doesn’t.

Modeling 61

Modeling Experimentation Knowledge Discovery Testing 61

The Unofficial Google Data Science Blog

JANUARY 14, 2016

Unlike experimentation in some other areas, LSOS experiments present a surprising challenge to statisticians — even though we operate in the realm of “big data”, the statistical uncertainty in our experiments can be substantial. We must therefore maintain statistical rigor in quantifying experimental uncertainty.

Experimentation 41

Experimentation Statistics Metrics Measurement 41

Domino Data Lab

DECEMBER 4, 2020

Domino Lab supports both interactive and batch experimentation with all popular IDEs and notebooks (Jupyter, RStudio, SAS, Zeppelin, etc.). Once all packages have been imported, we can move on to loading our test data. We can then proceed with pharmacokinetic modeling, testing the goodness of fit of various models. References.

Metrics 59

Metrics Data Science Knowledge Discovery Measurement 59

The Unofficial Google Data Science Blog

JULY 22, 2020

This post considers a common design for an OCE where a user may be randomly assigned an arm on their first visit during the experiment, with assignment weights referring to the proportion that are randomly assigned to each arm. There are two common reasons assignment weights may change during an OCE.

Experimentation 95

Experimentation Statistics Testing Strategy 95