Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Lab usability testing and online surveys both provide great strategies to obsess about user centric design. United Breaks Hearts.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

JUNE 6, 2007

Immediately actionable web analytics (your biggest worries covered). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Sisense

MAY 18, 2021

Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.

Marketing 52

Marketing Data Analytics Analytics Metrics 52