Experimentation ROI Strategy White Paper 
Smarten
APRIL 18, 2023
While new medical techniques and tools can take time to refine and prove, doctors often leverage experimental techniques to save lives. These White Papers will help you explore the issues and prepare for the challenges. As these techniques are refined, they enter into the mainstream and become more common place.
Occam's Razor
MARCH 23, 2010
For big success you'll need to have a Multiplicity strategy: So when you step back and realize at the minimum you'll also have to use one Voice of Customer tool (for qualitative analysis), one Experimentation tool and (if you want to be great) one Competitive Intelligence tool… do you still want to have two clickstream tools?
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