Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis
Occam's Razor
AUGUST 13, 2012
I'm going to try, really hard, and be cogent in my replies to ensure this does not end up being a super long post. Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. Simply because you are going to bump into privacy and government regulations.
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