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What is data analytics? Analyzing and managing data for decisions

CIO Business Intelligence

More specifically: Descriptive analytics uses historical and current data from multiple sources to describe the present state, or a specified historical state, by identifying trends and patterns. Diagnostic analytics uses data (often generated via descriptive analytics) to discover the factors or reasons for past performance.

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Seven Steps to Success for Predictive Analytics in Financial Services

Birst BI

An analytics alternative that goes beyond descriptive analytics is called “Predictive Analytics.”. Predictive Analytics: Predicting Future Outcomes. While descriptive analytics are focused on historical performance, predictive analytics are about predicting future outcomes.