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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. Nevertheless, A/B testing has challenges and blind spots, such as: the difficulty of identifying suitable metrics that give "works well" a measurable meaning.

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Performing Non-Compartmental Analysis with Julia and Pumas AI

Domino Data Lab

TIME – time points of measured pain score and plasma concentration (in hrs). As each dose is administered at TIME=0 (the other entries are times of concentration and pain measurement), we create an AMT column as follows: pain_df[:"AMT"] = ifelse.(pain_df.TIME.== References. [1] and 3 to 8 hours. pain_df.TIME.==

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Variance and significance in large-scale online services

The Unofficial Google Data Science Blog

Well, it turns out that depending on what it cares to measure, an LSOS might not have enough data. The practical consequence of this is that we can’t afford to be sloppy about measuring statistical significance and confidence intervals. Being dimensionless, it is a simple measure of the variability of a (non-negative) random variable.

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On the Hunt for Patterns: from Hippocrates to Supercomputers

Ontotext

These are the so-called supercomputers, led by a smart legion of researchers and practitioners in the fields of data-driven knowledge discovery. The capacity and performance of supercomputers is measured with the so-called FLOPS (floating point operations per second). What are supercomputers and why do we need them?

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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

This post considers a common design for an OCE where a user may be randomly assigned an arm on their first visit during the experiment, with assignment weights referring to the proportion that are randomly assigned to each arm. For this reason we don’t report uncertainty measures or statistical significance in the results of the simulation.

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ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

This renders measures like classification accuracy meaningless. References. The use of multiple measurements in taxonomic problems. Proceedings of the Fourth International Conference on Knowledge Discovery and Data Mining, 73–79. Banko, M., & Brill, E. Machine Learning, 57–78. Dua, D., & Graff, C.

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Using Empirical Bayes to approximate posteriors for large "black box" estimators

The Unofficial Google Data Science Blog

Posteriors are useful to understand the system, measure accuracy, and make better decisions. Methods like the Poisson bootstrap can help us measure the variability of $t$, but don’t give us posteriors either, particularly since good high-dimensional estimators aren’t unbiased. For more on ad CTR estimation, refer to [2].

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