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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. We describe experiment designs which have proven effective for us and discuss the subtleties of trying to generalize the results via modeling.

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AI, the Power of Knowledge and the Future Ahead: An Interview with Head of Ontotext’s R&I Milena Yankova

Ontotext

Milena Yankova : We help the BBC and the Financial Times to model the knowledge available in various documents so they can manage it. They have different metrics for judging whether some content is interesting or not. Economy.bg: You work with media companies such as the BBC and the Financial Times. I think artists can relax.

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ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

In this article we discuss why fitting models on imbalanced datasets is problematic, and how class imbalance is typically addressed. def get_neigbours(M, k): nn = NearestNeighbors(n_neighbors=k+1, metric="euclidean").fit(M) Proceedings of the Fourth International Conference on Knowledge Discovery and Data Mining, 73–79.