Knowledge Discovery Risk Statistics Uncertainty 
The Unofficial Google Data Science Blog
JULY 22, 2020
One reason to do ramp-up is to mitigate the risk of never before seen arms. For example, imagine a fantasy football site is considering displaying advanced player statistics. A ramp-up strategy may mitigate the risk of upsetting the site’s loyal users who perhaps have strong preferences for the current statistics that are shown.
The Unofficial Google Data Science Blog
JANUARY 14, 2016
Unlike experimentation in some other areas, LSOS experiments present a surprising challenge to statisticians — even though we operate in the realm of “big data”, the statistical uncertainty in our experiments can be substantial. We must therefore maintain statistical rigor in quantifying experimental uncertainty.
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