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Three Types of Actionable Business Analytics Not Called Predictive or Prescriptive

Rocket-Powered Data Science

Decades (at least) of business analytics writings have focused on the power, perspicacity, value, and validity in deploying predictive and prescriptive analytics for business forecasting and optimization, respectively. How do predictive and prescriptive analytics fit into this statistical framework?

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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

Business users will also perform data analytics within business intelligence (BI) platforms for insight into current market conditions or probable decision-making outcomes. Many functions of data analytics—such as making predictions—are built on machine learning algorithms and models that are developed by data scientists.

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What is data analytics? Analyzing and managing data for decisions

CIO Business Intelligence

More specifically: Descriptive analytics uses historical and current data from multiple sources to describe the present state, or a specified historical state, by identifying trends and patterns. Predictive analytics is often considered a type of “advanced analytics,” and frequently depends on machine learning and/or deep learning.

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Straumann Group is transforming dentistry with data, AI

CIO Business Intelligence

Now, the team’s information architects, in conjunction with business analysts, are working on the semantic layer, which feeds data from data warehouses and data lakes into data marts, including a finance mart, sales mart, supply chain mart, and market mart.

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What are decision support systems? Sifting data for better business decisions

CIO Business Intelligence

Bayer Crop Science has applied analytics and decision-support to every element of its business, including the creation of “virtual factories” to perform “what-if” analyses at its corn manufacturing sites. Digital marketing and services firm Clearlink uses a DSS system to help its managers pinpoint which agents need extra help.

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Data science vs. machine learning: What’s the difference?

IBM Big Data Hub

A manufacturer developed powerful, 3D-printed sensors to guide driverless vehicles. A major online media company uses data science to develop personalized content, enhance marketing through targeted ads and continuously update music streams, among other automation decisions.

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10 Best Big Data Analytics Tools You Need To Know in 2023

FineReport

Market Insight : Analyzing big data can help businesses understand market demand and customer behavior. For example, a computer manufacturing company could develop new models or add features to products that are in high demand. E-commerce giants like Alibaba and Amazon extensively use big data to understand the market.