Marketing Analytics Metrics Optimization Prescriptive Analytics 
datapine
DECEMBER 4, 2019
Predictive & Prescriptive Analytics. Predictive Analytics: What could happen? We mentioned predictive analytics in our business intelligence trends article and we will stress it here as well since we find it extremely important for 2020. Prescriptive Analytics: What should we do? Cognitive Computing.
Andrew White
JANUARY 11, 2021
For a time, I believed simulation was more useful a capability than optimization, at the time that larger firms were seeking optimization solutions. On end user clients calls, are you hearing a greater focus on use cases and greater need for prescriptive analytics, ex marketing analytics, sales analytics, healthcare, etc.
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