Occam's Razor

JANUARY 7, 2019

Google Optimize will be one of your BFFs in this quest. Businesses win when you optimize for a portfolio, because at any given time only a tiny fraction of people want to buy. Employees also become smarter when they have to optimize for more than one thing. :). Improve the Bounce Rate of your top 10 landing pages by 50%.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

APRIL 21, 2014

Strategy three… Leverage the Digital Analytics Ladder for Magnificent Success to help you prioritize where to focus next. Identify where your company is currently, what the next optimal step is in the ladder and give it all your attention in terms of data analysis or analytics code fixes. Fruition Internet Marketing.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Then that is all they optimize for. And so on and so forth.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Business Over Broadway

SEPTEMBER 27, 2018

Siloed data sets prevent marketers from gaining a complete understanding of their customers. In this scenario, marketing analytics can only be conducted within one data silo at a time, decreasing your model’s predictive power / increasing your model’s error. underspecified) due to omitted metrics.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! <

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

FEBRUARY 7, 2022

You are likely aware that there are entire sub-cultures (and their attendant Substacks) dedicated to the most granular ideas around experimentation (usually of the landing page optimization variety). It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Occam's Razor

JUNE 6, 2007

Immediately actionable web analytics (your biggest worries covered). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Smart Data Collective

MARCH 11, 2022

This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business. What Is Customer Service Analytics? Customer data like this can help fill in data gaps that customer experience analytics might overlook. Customer Retention Analytics. Conclusion.

Customer Analytics 113

Customer Analytics Analytics Key Performance Indicator Big Data 113

datapine

FEBRUARY 17, 2023

With features such as real-time data access, predictive analytics, online dashboard reporting and more, you’ll be able to extract the maximum potential out of your performance data and get the necessary insights to improve your company at a technical, operational, and strategic level.

Analytics 191

Analytics Cost-Benefit Dashboards Business Intelligence 191

Smart Data Collective

MARCH 21, 2019

Elissa Hudson has covered the importance of analytics in digital marketing in her post for HubSpot. There are a number of factors that you need to consider, including: The right analytics tools that you need to utilize. The metrics that you should be using. Getting Started with Analytics in Digital Marketing.

Marketing 77

Marketing Analytics ROI Metrics 77

Smart Data Collective

MAY 31, 2023

One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. This technology is understandably very beneficial for marketers as well.

Marketing 74

Marketing Data Analytics Analytics Interactive 74

Occam's Razor

JUNE 7, 2017

And, less than 1% engagement of any kind from that less than 1% reached (identified using the best social media metrics: Conversation Rate, Amplification Rate, Applause Rate ). Set aside the useless metrics like Impressions and 3-second Video Views. Bonus Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ].

Advertising 162

Advertising Marketing B2B ROI 162

FineReport

APRIL 3, 2024

Dashboards offer succinct overviews of performance metrics, catering to stakeholders requiring swift insights. Comprehending the distinctions between BI dashboards and reports is crucial for optimizing their effectiveness in data analysis and decision-making processes. Diverse visualization options enable effective communication.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

datapine

DECEMBER 4, 2019

Nevertheless, predictive analytics has been steadily building itself into a true self-service capability used by business users that want to know what future holds and create more sustainable data-driven decision-making processes throughout business operations, and 2020 will bring more demand and usage of its features.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Andrew White

JANUARY 11, 2021

For a time, I believed simulation was more useful a capability than optimization, at the time that larger firms were seeking optimization solutions. On end user clients calls, are you hearing a greater focus on use cases and greater need for prescriptive analytics, ex marketing analytics, sales analytics, healthcare, etc.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

JULY 13, 2017

Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. Oh, or your main traffic sources and the visitor acquisition metrics? You have many examples in this post as to how you can avoid making yourself look like sub-optimal Reporting Squirrel. Ok, strictly speaking Euler.

Visualization 124

Visualization Strategy Interactive Statistics 124