Smarten

MAY 17, 2019

Predictive analytics can help the business to understand online buying behavior, and when, where and how to serve ads, market products and offer discounts or other incentives. Predictive analytics will help you optimize your marketing budget and improve brand loyalty. Marketing Optimization.

Predictive Analytics 51

Predictive Analytics Marketing Analytics Predictive Modeling 51

datapine

AUGUST 14, 2019

Data science tools are used for drilling down into complex data by extracting, processing, and analyzing structured or unstructured data to effectively generate useful information while combining computer science, statistics, predictive analytics, and deep learning. Source: mathworks.com.

Data Science 214

Data Science Statistics Business Intelligence Visualization 214

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. segmentation on steroids).

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

datapine

DECEMBER 4, 2019

Predictive & Prescriptive Analytics. Predictive Analytics: What could happen? We mentioned predictive analytics in our business intelligence trends article and we will stress it here as well since we find it extremely important for 2020. Prescriptive Analytics: What should we do?

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212