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What is business intelligence? Transforming data into business insights

CIO Business Intelligence

Increased competitive advantage: A sound BI strategy can help businesses monitor their changing market and anticipate customer needs. The potential use cases for BI extend beyond the typical business performance metrics of improved sales and reduced costs. BI tools could automatically generate sales and delivery reports from CRM data.

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Financial Intelligence vs. Business Intelligence: What’s the Difference?

Jet Global

CRM software has gone through a similar transformation, starting with sales force automation, and more recently evolving into a new breed of products that support digital marketing campaigns through email, social media, and online advertising. Such BI methodologies are built on a snapshot of what happened in the past.