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A Guide to Data Analytics in the Travel Industry

Alation

How is data analytics used in the travel industry? The travel and tourism industry can use predictive, descriptive, and prescriptive analytics to make data-driven decisions that ultimately enhance revenue, mitigate risk, and increase efficiencies.

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Analytics Translator? Citizen Data Scientist? What is the Difference?

Smarten

Gartner defines a Citizen Data Scientist as ‘a person who creates or generates models that leverage predictive or prescriptive analytics but whose primary job function is outside of the field of statistics and analytics.’ Comfortable with metrics, measurements and prioritization.

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The Gartner 2021 Leadership Vision for Data & Analytics Leaders Webinar Q&A

Andrew White

As with offensive policies, too many firms mistake hygiene metrics such as the number of records cleaned up versus the impact on outcomes as the measure of success, with risk I would wary of the same mistake. Yes, prescriptive and predictive analytics remain very popular with clients. Thanks for the overview Andrew.

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What Is Embedded Analytics?

Jet Global

Business End-User Benefits Embedding analytics into essential applications makes analytics more pervasive. As a result, end users can better view shared metrics (backed by accurate data), which ultimately drives performance. Return on Investment Now we bring it all together to calculate the ROI on embedded analytics.