Remove understanding-consumer-behavior-with-insights-from-unilever-and-capgemini
article thumbnail

Understanding Consumer Behavior With Insights From Unilever and Capgemini

Dataiku

Consumers are constantly changing: their journeys are more fragmented, their desires are shifting, and their preferences are drifting towards online purchases. Consumers are thus leaving massive digital footprints and organizations need to learn how to take advantage of these footprints to best serve customers in return.

Marketing 105