Remove 2001 Remove 2011 Remove Data Warehouse Remove Measurement
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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

" I'd postulated this rule in 2005, it is even more true in 2011. When a majority of your budget is invested in tools and data warehouses, rather than smart people to use them, you are saying you prefer to suck. Doing anything on the web without a Web Analytics Measurement Model. The 10/90 rule. People matter.

Marketing 126
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Themes and Conferences per Pacoid, Episode 8

Domino Data Lab

Most of the data management moved to back-end servers, e.g., databases. So we had three tiers providing a separation of concerns: presentation, logic, data. Note that data warehouse (DW) and business intelligence (BI) practices both emerged circa 1990. Data is on the move. Sorry, there is no data in agile.