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Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001). to 3.9% (UK Government, 2017). 2001, Strategy and the Internet. Harvard business Review , (2001): 63-78. UK Government 2017, Executive Summary. Porter, M.E. Porter, M.E., Weilbacher, W.M.

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ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

The problem with this approach is that in highly imbalanced sets it can easily lead to a situation where most of the data has to be discarded, and it has been firmly established that when it comes to machine learning data should not be easily thrown out (Banko and Brill, 2001; Halevy et al., References. Machine Learning, 57–78.

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Themes and Conferences per Pacoid, Episode 5

Domino Data Lab

In Paco Nathan ‘s latest column, he explores the theme of “learning data science” by diving into education programs, learning materials, educational approaches, as well as perceptions about education. He is also the Co-Chair of the upcoming Data Science Leaders Summit, Rev. Learning Data Science.

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Themes and Conferences per Pacoid, Episode 12

Domino Data Lab

Paco Nathan ‘s latest monthly article covers Sci Foo as well as why data science leaders should rethink hiring and training priorities for their data science teams. In this episode I’ll cover themes from Sci Foo and important takeaways that data science teams should be tracking. Introduction.

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Themes and Conferences per Pacoid, Episode 8

Domino Data Lab

The top three items are essentially “the devil you know” for firms which want to invest in data science: data platform, integration, data prep. Data governance shows up as the fourth-most-popular kind of solution that enterprise teams were adopting or evaluating during 2019. Rinse, lather, repeat.