Marketing as a strategic business partner: mixing theory, research and #data
Jen Stirrup
APRIL 2, 2019
So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001). to 3.9% (UK Government, 2017). 2001, Strategy and the Internet. Harvard business Review , (2001): 63-78. UK Government 2017, Executive Summary. Porter, M.E. Porter, M.E., Weilbacher, W.M.
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