Jen Stirrup

APRIL 2, 2019

Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001). to 3.9% (UK Government, 2017). Porter, M.E.

Marketing 59

Marketing Advertising Data-driven Strategy 59

Domino Data Lab

APRIL 3, 2019

That resulted in server farms, collecting volumes of log data from customer interactions, data which was then aggregated and fed into machine learning algorithms which created data products as pre-computed results, which in turn made web apps smarter and enhanced e-commerce revenue. Instead, they refactored their monolithic web apps (e.g.,

Data Governance 84

Data Governance Machine Learning Metadata Big Data 84

Domino Data Lab

JANUARY 6, 2019

In terms of teaching and learning data science, Project Jupyter is probably the biggest news over the past decade – even though Jupyter’s origins go back to 2001! Wes McKinney (2017). Aurélien Géron (2017). NASA persistently misspells Jupyter. So much of what you need for data science, gathered into one concise volume.

Data Science 56

Data Science Machine Learning Reporting Visualization 56

Domino Data Lab

AUGUST 8, 2019

Consider the following timeline: 2001 – Physics grad students are getting hired in quantity by hedge funds to work on Wall St. Public Health Reports (2017-07-10). following a breakthrough paper or two, plus changes in market microstructure). 2008 – Financial crisis : scientists flee Wall St.

Data Science 71

Data Science Machine Learning Data Governance Statistics 71