2001, 2019, Business Intelligence and Data Science

Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

APRIL 2, 2019

After all, the Internet can break a business very quickly! So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001). 2001, Strategy and the Internet. Harvard business Review , (2001): 63-78. Harvard business Review , 86(1), pp.25-40.

Marketing

Marketing Advertising Data-driven Strategy

Themes and Conferences per Pacoid, Episode 8

Domino Data Lab

APRIL 3, 2019

The top three items are essentially “the devil you know” for firms which want to invest in data science: data platform, integration, data prep. Data governance shows up as the fourth-most-popular kind of solution that enterprise teams were adopting or evaluating during 2019. Rinse, lather, repeat.

Data Governance

Data Governance Machine Learning Metadata Big Data

Data Leaders Brief

Marketing as a strategic business partner: mixing theory, research and #data

Themes and Conferences per Pacoid, Episode 8

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