To Balance or Not to Balance?
The Unofficial Google Data Science Blog
JUNE 30, 2016
By IVAN DIAZ & JOSEPH KELLY Determining the causal effects of an action—which we call treatment—on an outcome of interest is at the heart of many data analysis efforts. Your company has recently launched a new pickup truck, along with the corresponding online advertisement campaign. For a random sample of units, indexed by $i = 1.
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