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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Like any other marketing strategy, you must measure email performance. Digital workers measure almost anything they choose. “ Outcome analysis ” measures the effectiveness of your campaigns. Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing.

Marketing 120
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To Balance or Not to Balance?

The Unofficial Google Data Science Blog

Your company has recently launched a new pickup truck, along with the corresponding online advertisement campaign. A naïve comparison of the exposed and unexposed groups would produce an overly optimistic measurement of the effect of the ad, since the exposed group has a higher baseline likelihood of purchasing a pickup truck.

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Themes and Conferences per Pacoid, Episode 12

Domino Data Lab

Their approach is to bombard “organoid” mini brains living in vats with potential cancer meds, to measure the meds’ relative effects. Consider the following timeline: 2001 – Physics grad students are getting hired in quantity by hedge funds to work on Wall St. 2008 – Financial crisis : scientists flee Wall St.