2001 Advertising Measurement Testing 
The Unofficial Google Data Science Blog
JUNE 30, 2016
Your company has recently launched a new pickup truck, along with the corresponding online advertisement campaign. A naïve way to solve this problem would be to compare the proportion of buyers between the exposed and unexposed groups, using a simple test for equality of means. This is often referred to as the positivity assumption.
Domino Data Lab
AUGUST 8, 2019
Their approach is to bombard “organoid” mini brains living in vats with potential cancer meds, to measure the meds’ relative effects. Consider the following timeline: 2001 – Physics grad students are getting hired in quantity by hedge funds to work on Wall St. 2008 – Financial crisis : scientists flee Wall St.
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