The Unofficial Google Data Science Blog

JUNE 30, 2016

Your company has recently launched a new pickup truck, along with the corresponding online advertisement campaign. A naïve way to solve this problem would be to compare the proportion of buyers between the exposed and unexposed groups, using a simple test for equality of means. For a random sample of units, indexed by $i = 1.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Domino Data Lab

JULY 9, 2019

As advertised, I split my time between Columbia and The New York Times where I’m leading the data science group. In 2001, Bill Cleveland writes this article saying, “You are doing it wrong.” They had all of the telecommunications for this country which means plenty of other data, but that’s another talk.

Data Science 112

Data Science Machine Learning Advertising Modeling 112

Domino Data Lab

AUGUST 8, 2019

Consider the following timeline: 2001 – Physics grad students are getting hired in quantity by hedge funds to work on Wall St. to join data science teams, e.g., to support advertising, social networks, gaming, and so on—I hired more than a few. following a breakthrough paper or two, plus changes in market microstructure).

Data Science 71

Data Science Machine Learning Data Governance Statistics 71