Remove 2001 Remove Behavioral Analytics Remove IT Remove Statistics
article thumbnail

Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Types of data analytics. There are four types of data analytics for various marketing reasons. Transactional data includes first and final purchases, products, number of purchases, date, statistics, typical order value, commodity purchase history, and total spending by a consumer. Most email marketers utilize behavior analysis.

Marketing 120