2001, Book, Business Intelligence and Interactive

Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

APRIL 2, 2019

There are tons of ‘skate on the surface’ marketing soundbite books, which may sound good at the first glance with no depth. Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). The Marketing Book.; Oxford, UK.

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Domino Data Lab

JULY 22, 2019

But the business logic kept getting more and more progressively rolled back into the middle layer, also called application servers, web servers, later being called middleware. Along with your database servers, you had, data warehousing and business intelligence. I can point to the year 2001. Then things changed.

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Marketing as a strategic business partner: mixing theory, research and #data

Data Science, Past & Future

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