Remove 2001 Remove Consulting Remove Data Warehouse Remove Metrics
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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

Hire smart consultants. When a majority of your budget is invested in tools and data warehouses, rather than smart people to use them, you are saying you prefer to suck. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. Even the most basic insights you need will come from people.

Marketing 126
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Data Science, Past & Future

Domino Data Lab

The data governance, however, is still pretty much over on the data warehouse. Toward the end of the 2000s is when you first started getting teams and industry, as Josh Willis was showing really brilliantly last night, you first started getting some teams identified as “data science” teams. All righty.