11 Digital Marketing “Crimes Against Humanity”
Occam's Razor
APRIL 25, 2011
Hire smart consultants. When a majority of your budget is invested in tools and data warehouses, rather than smart people to use them, you are saying you prefer to suck. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. Even the most basic insights you need will come from people.
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