11 Digital Marketing “Crimes Against Humanity”
Occam's Razor
APRIL 25, 2011
When a majority of your budget is invested in tools and data warehouses, rather than smart people to use them, you are saying you prefer to suck. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. Your website was created in 1996, updated slightly in 2001, and left to rot ever since.
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