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Transactional data includes first and final purchases, products, number of purchases, date, statistics, typical order value, commodity purchase history, and total spending by a consumer. Behavioral Information includes understanding the audience’s interest and interaction with your email. Track point of consumer entry.

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He was saying this doesn’t belong just in statistics. It involved a lot of work with applied math, some depth in statistics and visualization, and also a lot of communication skills. Also, these surveys, these are mini books: if you want to grab them, they are free downloads. I can point to the year 2001.

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