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Use AWS Glue ETL to perform merge, partition evolution, and schema evolution on Apache Iceberg

AWS Big Data

Lake Formation tag-based access control (LF-TBAC) is an authorization strategy that defines permissions based on attributes. Data files in snapshots are stored in one or more manifest files that contain a row for each data file in the table, its partition data, and its metrics. In Lake Formation, these attributes are called LF-Tags.

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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. Your SEO strategy is buying links, expired domains, et. Bring a structured approach to your measurement strategy, bring some process, let a Web Analytics Measurement Model be the foundation of your program.

Marketing 126
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To Balance or Not to Balance?

The Unofficial Google Data Science Blog

A naïve way to solve this problem would be to compare the proportion of buyers between the exposed and unexposed groups, using a simple test for equality of means. Random forest with default R tuning parameters (Breiman, 2001). Although it may seem sensible at first, this solution can be wrong if the data suffer from selection bias.

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ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

Working with highly imbalanced data can be problematic in several aspects: Distorted performance metrics — In a highly imbalanced dataset, say a binary dataset with a class ratio of 98:2, an algorithm that always predicts the majority class and completely ignores the minority class will still be 98% correct. In their 2002 paper Chawla et al.