2003 Forecasting Metrics Optimization 
BizAcuity
FEBRUARY 15, 2019
Sales Analytics is used to determine the success of the previous sales drive and forecast in addition to determine how future sales will fare. Some businesses in 2003 started using predictive analytics generating an average Return on Investment or ROI of 145% as per the study that was undertaken by IDC.
The Unofficial Google Data Science Blog
DECEMBER 4, 2019
by THOMAS OLAVSON Thomas leads a team at Google called "Operations Data Science" that helps Google scale its infrastructure capacity optimally. ln this post he describes where and how having “humans in the loop” in forecasting makes sense, and reflects on past failures and successes that have led him to this perspective.
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