2004 Experimentation Statistics Testing 
The Unofficial Google Data Science Blog
MARCH 22, 2018
But what if users don't immediately uptake the new experimental version? Background At Google, experimentation is an invaluable tool for making decisions and inference about new products and features. by DANIEL PERCIVAL Randomized experiments are invaluable in making product decisions, including on mobile apps.
The Unofficial Google Data Science Blog
OCTOBER 12, 2017
1]" Statistics, as a discipline, was largely developed in a small data world. Yet when we use these tools to explore data and look for anomalies or interesting features, we are implicitly formulating and testing hypotheses after we have observed the outcomes. We must correct for multiple hypothesis tests.
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