2005 Data Integration Key Performance Indicator Visualization 
Occam's Razor
DECEMBER 9, 2013
Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Go buy a simple A/B testing tool ( Visual Website Optimizer , Optimizely ), go crazy optimizing every little thing to take money from the people who want to give it to you! Beat Beneful.
Occam's Razor
OCTOBER 19, 2010
First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. It provides the Key Performance Indicator that I consider to be the holiest of the holy in web analytics: Task Completion Rate (segmented by Primary Purpose).
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