CIO Business Intelligence

SEPTEMBER 6, 2022

Its constituent companies later moved into high-street retail, launched new mail-order brands selling clothing on credit, and even created a consumer financial data broker, later spun off like so many of the group’s other non-core activities. It was very fragmented, and I brought it together into a hub-and-spoke model.”.

IT 87

IT Forecasting Data Lake Enterprise 87

Occam's Razor

APRIL 25, 2011

" I'd postulated this rule in 2005, it is even more true in 2011. When a majority of your budget is invested in tools and data warehouses, rather than smart people to use them, you are saying you prefer to suck. Doing anything on the web without a Web Analytics Measurement Model. The 10/90 rule. People matter.

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

OCTOBER 19, 2010

First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. If after rigorous analysis you have determined that you have evolved to a stage that you need a data warehouse then you are out of luck with Yahoo! Fourth Bit Of Context.

Analytics 135

Analytics Testing Measurement Optimization 135