2005, Data Warehouse, OLAP and Testing

Data Mining – useful or not?

Jen Stirrup

OCTOBER 30, 2022

One particular technology which is good for summarising and aggregating data is called OLAP (On Line Analytical Processing). Historical analytics can help to support the marketing process, which can also be augmented by predictive analytics, alternatively known as data mining, which can help to identify patterns in customer behavior.

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Data mining Predictive Analytics Cost-Benefit OLAP

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Data Mining – useful or not?

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